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<channel>
	<title>Xinran Zhou</title>
	<link>https://xinranzhou.com</link>
	<description>Xinran Zhou</description>
	<pubDate>Wed, 04 Feb 2026 15:37:28 +0000</pubDate>
	<generator>https://xinranzhou.com</generator>
	<language>en</language>
	
		
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		<title>Featured Works</title>
				
		<link>https://xinranzhou.com/Featured-Works</link>

		<pubDate>Sun, 20 Apr 2025 22:08:30 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

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		<title>Princeton University Art Museum  Website Redesign</title>
				
		<link>https://xinranzhou.com/Princeton-University-Art-Museum-Website-Redesign</link>

		<pubDate>Wed, 04 Feb 2026 15:37:28 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Princeton-University-Art-Museum-Website-Redesign</guid>

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	Princeton University Art Museum Website Redesign
The Princeton University Art Museum (PUAM) partnered with Bluecadet to create a digital experience as bold, inclusive, and forward-looking as its new building. The website needed to reflect the museum’s bold design and architectural ambition while also serving a diverse and intellectually curious community of students, scholars, and the public. Our goal was to design a site that matches the spirit of the new museum: open, connective, and built for engagement.
Visit Site︎︎︎

	
	2025
UI/UX, Website
ClientPrinceton University Art Museum

TeamTroy Lachance, Creative Director
Nina Callaway, Lead Strategist
Xinran Zhou, Lead Designer




	
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Extending the new brand online&#38;nbsp;
Working closely with the visual identity developed by the agency 2x4, we translated the new brand into a digital language. Bold crops of artwork create immediacy and intrigue. Refined typography and a confident color palette guide users without overwhelming the art, striking a balance between clarity and sophistication.


	



	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/67217552e64e957fe3ba4ccca4f7aa18a7b05eddb5fad0143de0a957b9898b5a/Search.png" data-mid="244432200" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/67217552e64e957fe3ba4ccca4f7aa18a7b05eddb5fad0143de0a957b9898b5a/Search.png" /&#62;

	
A robust collection search
The new website features a robust collection search for exploring over 117,000 works. Visitors can use helpful suggestions, smart filters like year, culture, and place made, and a “surprise me” option to spark discovery. An advanced search tool supports detailed, Boolean-based queries for researchers, balancing powerful functionality with an intuitive design.


	


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Helping users discover art
The site’s design is crafted to support self-guided discovery through intuitive, user-centered exploration paths. Rich, connected content, such as related objects, videos, and articles, encourages visitors to follow their curiosity and explore 50,000 years of art in an engaging, seamless way.


	

	

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Users first
Optimized for mobile as well as desktop, the site was designed to be intuitive and accessible from any device. A reorganized information architecture, clear navigation, and inclusive language make it easy for all audiences to explore.
	
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	<item>
		<title>Refresh</title>
				
		<link>https://xinranzhou.com/Refresh-1</link>

		<pubDate>Wed, 02 Aug 2023 14:26:22 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Refresh-1</guid>

		<description>
	Refresh
Repackaging for Refresh steam eye masks series. The previous packaging with a solid dark color failed to convey the rejuvenating effects of the product. The new packaging, however, uses a steamy gradient and floating typography to create a vivid visual analogy of the soothing and heating sensation of the masks. This design effectively captures the soft and relaxing experience of using the product, providing a more engaging and interesting representation of the Refresh steam eye masks.


	
	2022Visual Identity
Packaging
Advisor&#38;nbsp; Jennifer Cole Phillips




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		<title>Next Wave Festival </title>
				
		<link>https://xinranzhou.com/Next-Wave-Festival</link>

		<pubDate>Wed, 24 Nov 2021 03:37:23 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Next-Wave-Festival</guid>

		<description>
	The Next Wave Festival&#38;nbsp;This program for The Next Wave Festival, a signature production of The Brooklyn Academy of Music (BAM), features a multi-tiered typographic hierarchy, using nuanced signals of separation to direct the reader through the content. Historic black &#38;amp; white photographs, juxtaposed with leading edge event imagery, denote the past and present while celebrating BAM’s long legacy of artistic and cultural contribution.

	



	
	2020

Publication Design
Typography
Advisor&#38;nbsp; 
Jennifer Cole PhillipsRecognition

Indigo Design Awards 2022, Gold Winner︎︎︎

STA 100 2021, Winner︎︎︎
AIGA Flux Competition 2021, Winner︎︎︎


&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/cbfc3627a333982d76052113c67b9ef186ea8bfe7cbbd88bdb076038c2471347/next-wave-festival-2021-overview.jpg" data-mid="125500714" border="0"  src="https://freight.cargo.site/w/1000/i/cbfc3627a333982d76052113c67b9ef186ea8bfe7cbbd88bdb076038c2471347/next-wave-festival-2021-overview.jpg" /&#62;
	Challenge
Design a brochure for Next Wave Festival 2021 to help audiences learn about the event and the organization.

	SolutionThe main building of BAM is a classic theatre with a history of over 100 years, which forms an intriguing contrast with avant-garde and experimental shows that happen in it. The brochure captures the contrast by juxtaposing monochrome historical images and the performance still in fresh colors.


 

&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/defd28b80ca37f0640239c8d62b17f595208ebb63074c0524df1e931cdfcfc44/cut-off-detail-02.png" data-mid="142006335" border="0"  src="https://freight.cargo.site/w/1000/i/defd28b80ca37f0640239c8d62b17f595208ebb63074c0524df1e931cdfcfc44/cut-off-detail-02.png" /&#62;
	
	The up corner of the page is cut out to create a moment that coordinates the past and the present of BAM. The idea of cut-out corner and layering is also applied to cover design.


&#60;img width="3333" height="1875" width_o="3333" height_o="1875" data-src="https://freight.cargo.site/t/original/i/dc9847115f8f38d82046e7003bf8bada29b9c20e67b9c00c5a1f757392565f37/book-cover-website-01.png" data-mid="142005389" border="0"  src="https://freight.cargo.site/w/1000/i/dc9847115f8f38d82046e7003bf8bada29b9c20e67b9c00c5a1f757392565f37/book-cover-website-01.png" /&#62;&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/5de5ad57464916b3b25f5de8442b9bef38e6c2f295ff692fe03fe7d25927eda0/next-wave-festival-2021-menu.jpg" data-mid="125500722" border="0"  src="https://freight.cargo.site/w/1000/i/5de5ad57464916b3b25f5de8442b9bef38e6c2f295ff692fe03fe7d25927eda0/next-wave-festival-2021-menu.jpg" /&#62;&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/53205557f62bdc3dbb9cad282a4f383d5358139a5e6e33570597a1cceb0cc34e/next-wave-festival-2021-1.jpg" data-mid="125500721" border="0"  src="https://freight.cargo.site/w/1000/i/53205557f62bdc3dbb9cad282a4f383d5358139a5e6e33570597a1cceb0cc34e/next-wave-festival-2021-1.jpg" /&#62;
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	<item>
		<title>Dwellville</title>
				
		<link>https://xinranzhou.com/Dwellville</link>

		<pubDate>Fri, 01 Apr 2022 22:32:39 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Dwellville</guid>

		<description>
	Dwellville
Dwellville, a village of emotional dwellings, is a series of visual forms accommodating intangible memories. These physical, touchable forms invite attention, connections, and interactions with our memories. The installation integrates real stories, graphics, and 3D shapes to show a process of visual interpretation. The project proposes a new mode of retrospection by exploring how to express our emotions graphically and spatially.

	
	2022Graduate Thesis
3D Motion
Typography
Publication
Digital Fabrication (3D Printing)
Exhibition DesignAdvisor&#38;nbsp; Ellen Lupton
Jennifer Cole Phillips

PART 01&#38;nbsp; &#38;nbsp;Exhibtion


	&#60;img width="2249" height="1500" width_o="2249" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f25c0fc5c565eaa309df5391550498dfc6f370bcd8550941579ac929f83175d8/Xinran_Thesis_01.png" data-mid="142942276" border="0"  src="https://freight.cargo.site/w/1000/i/f25c0fc5c565eaa309df5391550498dfc6f370bcd8550941579ac929f83175d8/Xinran_Thesis_01.png" /&#62;


	
	To dwell means to live or to think. And specifically with this project, to stay with our recollections.



	
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e08962e7c8afcba64d59414188339cd26246464a09aff98693fada9d24568b2d/exhibition-poster-for-website-01.png" data-mid="143039598" border="0"  src="https://freight.cargo.site/w/1000/i/e08962e7c8afcba64d59414188339cd26246464a09aff98693fada9d24568b2d/exhibition-poster-for-website-01.png" /&#62;

	
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c77fbd9023cdf3f2fe875de5905a89a313f05a3995d74eed7eebe55008d9c50a/Xinran_Thesis_05.png" data-mid="142942280" border="0"  src="https://freight.cargo.site/w/1000/i/c77fbd9023cdf3f2fe875de5905a89a313f05a3995d74eed7eebe55008d9c50a/Xinran_Thesis_05.png" /&#62;

	&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c116e533315bf125ad904b36a03a7ea191eb14d39124d040e314aeea7f11d1ad/Xinran_Thesis_09.png" data-mid="142942284" border="0"  src="https://freight.cargo.site/w/1000/i/c116e533315bf125ad904b36a03a7ea191eb14d39124d040e314aeea7f11d1ad/Xinran_Thesis_09.png" /&#62;
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a2e4d97ec31123f5aabe9d754f64b34d7d052bc437d5e746ed3669b143c147d6/exhibition-poster-for-website-05.png" data-mid="143039602" border="0"  src="https://freight.cargo.site/w/1000/i/a2e4d97ec31123f5aabe9d754f64b34d7d052bc437d5e746ed3669b143c147d6/exhibition-poster-for-website-05.png" /&#62;


	&#60;img width="2000" height="1397" width_o="2000" height_o="1397" data-src="https://freight.cargo.site/t/original/i/22d30268b1e722b68605d642d49d7c60bafb3c4a25efc86c3fed85ab1ad7c52f/Xinran_Thesis_10.jpg" data-mid="143041171" border="0"  src="https://freight.cargo.site/w/1000/i/22d30268b1e722b68605d642d49d7c60bafb3c4a25efc86c3fed85ab1ad7c52f/Xinran_Thesis_10.jpg" /&#62;


	


	

	
		
		
	
	
		
			
				
					
						Dwellville is also a state
of the coexistence
between memories
and their owner.




	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f5b131bf397f0a68384e8d0f5419dad0713a3da0b5f5aab45c53d9af0efc7484/dwell-with-07.png" data-mid="143041354" border="0"  src="https://freight.cargo.site/w/1000/i/f5b131bf397f0a68384e8d0f5419dad0713a3da0b5f5aab45c53d9af0efc7484/dwell-with-07.png" /&#62;
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b7d840c13daee376a411b456959adde3fd6a5101037e0204ffe43b44c022d4b0/dwell-with-06.png" data-mid="143041353" border="0"  src="https://freight.cargo.site/w/1000/i/b7d840c13daee376a411b456959adde3fd6a5101037e0204ffe43b44c022d4b0/dwell-with-06.png" /&#62;



	Part 02 &#38;nbsp;3D Posters
	The series of 3D posters illustrates the transition from floor plan to the dwellings.







	
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/f28667154a3d089d9371a7eb60a35636d76c2be0ab64fbfa2b329cbb9dbd1d2e/3D-posters-on-wall-10.png" data-mid="143044541" border="0"  src="https://freight.cargo.site/w/1000/i/f28667154a3d089d9371a7eb60a35636d76c2be0ab64fbfa2b329cbb9dbd1d2e/3D-posters-on-wall-10.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/792a6cfd0d62242ff1bdab4aa8f5c8882780208e1c89a4a8ffac2a98df499ded/3D-posters-on-wall-09.png" data-mid="143044540" border="0"  src="https://freight.cargo.site/w/1000/i/792a6cfd0d62242ff1bdab4aa8f5c8882780208e1c89a4a8ffac2a98df499ded/3D-posters-on-wall-09.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/8e7c5296fc07f8b00025a88a1d64e02c64993da15996e33979f08952c0d72046/3D-posters-on-wall-12.png" data-mid="143044543" border="0"  src="https://freight.cargo.site/w/1000/i/8e7c5296fc07f8b00025a88a1d64e02c64993da15996e33979f08952c0d72046/3D-posters-on-wall-12.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d0aa9c00c22424305c2ac1485084857619540f13115f6746c636730a305b1e6f/3D-posters-on-wall-11.png" data-mid="143044542" border="0"  src="https://freight.cargo.site/w/1000/i/d0aa9c00c22424305c2ac1485084857619540f13115f6746c636730a305b1e6f/3D-posters-on-wall-11.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3917208cb9511e4dfabf4a6b6d3f96ebf3ce0585fcaec036c057f7bf9970fc9c/3D-posters-on-wall-08.png" data-mid="143044539" border="0"  src="https://freight.cargo.site/w/1000/i/3917208cb9511e4dfabf4a6b6d3f96ebf3ce0585fcaec036c057f7bf9970fc9c/3D-posters-on-wall-08.png" /&#62;




	PART 03 &#38;nbsp; Publication
	This book is a documentation for the Dwellville project. The book is structured in an architect's view to echo the concept of space as a symbolic presentation of memories. It employs multi-tiered typography, architectural graphics, and emotional 3D forms to elaborate the process of thinking, making, and displaying the project.

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/0afc086a7f4af928b6787e0de7cfdd1732e96aac157bbbb641846325a5f93b1e/Book-Cover-for-website.png" data-mid="143043729" border="0"  src="https://freight.cargo.site/w/1000/i/0afc086a7f4af928b6787e0de7cfdd1732e96aac157bbbb641846325a5f93b1e/Book-Cover-for-website.png" /&#62;&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/07844a764ec145f51d9dff80c173a2039dc2a6f0320f6fcb230b57aa125bcdf4/portfolio-6.png" data-mid="143046522" border="0"  src="https://freight.cargo.site/w/1000/i/07844a764ec145f51d9dff80c173a2039dc2a6f0320f6fcb230b57aa125bcdf4/portfolio-6.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Our Studio Poster Series</title>
				
		<link>https://xinranzhou.com/Our-Studio-Poster-Series</link>

		<pubDate>Sat, 21 Oct 2023 01:43:14 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Our-Studio-Poster-Series</guid>

		<description>
	
	
	

	Our Studio Poster SeriesThis poster series embodies the essence of Our Studio –&#38;nbsp;‘From void to being, we create.’&#38;nbsp;Inspired by the unique structure of Hanzi characters– we view the square format as the bone, and the square block as the skin, creating a visual language that encapsulates possibilities and dynamic balance. We transform the Hanzi characters into shapes, reimagining a series of two-character words— “our creation, our shape, our voice, our generation, our pathway — into distinctive glyphs as the focal point in the posters. 


	
	2023
Poster, Typography
TeamXinran Zhou, Art director &#38;amp; Designer
Shuang Wu, Art director &#38;amp; Designer 
Yanjie Chen, Designer
Recogonition

Communication Arts 2024, Typography Winner︎︎︎

International Design Awards, Bronze Winner︎︎︎


Our Poster The Basic Series&#38;nbsp;
&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/962e8e8762becdd4e69bce30636be2c577f41cfe97c604312420504f8f195738/WechatIMG5872.jpg" data-mid="209428697" border="0"  src="https://freight.cargo.site/w/1000/i/962e8e8762becdd4e69bce30636be2c577f41cfe97c604312420504f8f195738/WechatIMG5872.jpg" /&#62;

	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/82c2504bb8b7fb732d79e0b99e08c96b32b6e24ffb6c30956480618ccbd4b65a/2fa6ab4a0708cebbc16d028fec82b59a.jpg" data-mid="209427879" border="0"  src="https://freight.cargo.site/w/1000/i/82c2504bb8b7fb732d79e0b99e08c96b32b6e24ffb6c30956480618ccbd4b65a/2fa6ab4a0708cebbc16d028fec82b59a.jpg" /&#62;Featured in 2024 Kansas City Biennial Show at H&#38;amp;R Block Art Space


	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f9ea1b3605d07e197a5a6209a0047f77720c7779c42febde5d799f2dfa83947a/WechatIMG5837.jpg" data-mid="209427876" border="0"  src="https://freight.cargo.site/w/1000/i/f9ea1b3605d07e197a5a6209a0047f77720c7779c42febde5d799f2dfa83947a/WechatIMG5837.jpg" /&#62;



Our Poster&#38;nbsp; The&#38;nbsp;Trio Series

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/07b8ad47eca9ba7632db3a19beb2ad741092ff8d1044eaf8bc8e12844f93f8c1/detail-zoom-in-copy.png" data-mid="194368923" border="0"  src="https://freight.cargo.site/w/1000/i/07b8ad47eca9ba7632db3a19beb2ad741092ff8d1044eaf8bc8e12844f93f8c1/detail-zoom-in-copy.png" /&#62;

&#60;img width="2630" height="2065" width_o="2630" height_o="2065" data-src="https://freight.cargo.site/t/original/i/9c1b425022088b2b90f284e7949e8c1cbe3cd3a60b028f349d88ec64ee79bbd2/poster-3-detail.jpg" data-mid="199764412" border="0"  src="https://freight.cargo.site/w/1000/i/9c1b425022088b2b90f284e7949e8c1cbe3cd3a60b028f349d88ec64ee79bbd2/poster-3-detail.jpg" /&#62;
&#60;img width="2630" height="2065" width_o="2630" height_o="2065" data-src="https://freight.cargo.site/t/original/i/5717f52a0a88fdc5b2515a18776bf975212210e8b438ffa0dd3b5ea47a3060d0/poster-2-detail.jpg" data-mid="199764413" border="0"  src="https://freight.cargo.site/w/1000/i/5717f52a0a88fdc5b2515a18776bf975212210e8b438ffa0dd3b5ea47a3060d0/poster-2-detail.jpg" /&#62;
&#60;img width="2630" height="2065" width_o="2630" height_o="2065" data-src="https://freight.cargo.site/t/original/i/9b298f2319a6909d09bfc7bbbead45abb2d6ea54510c73797b0e72f3a37f2b6b/poster-1-detail.jpg" data-mid="199764411" border="0"  src="https://freight.cargo.site/w/1000/i/9b298f2319a6909d09bfc7bbbead45abb2d6ea54510c73797b0e72f3a37f2b6b/poster-1-detail.jpg" /&#62;


Our Brand


	&#60;img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/2f6f7b49f943446510074802ec03ae5113cc2e88fcb5f46144eabfbc02793672/Group-2231.png" data-mid="194368850" border="0"  src="https://freight.cargo.site/w/1000/i/2f6f7b49f943446510074802ec03ae5113cc2e88fcb5f46144eabfbc02793672/Group-2231.png" /&#62;&#60;img width="3835" height="2557" width_o="3835" height_o="2557" data-src="https://freight.cargo.site/t/original/i/74a819224d420902dc5fda8297d2b8835b404a9c5d829a6983266c527f7a5753/PSD-copy-2-1.jpg" data-mid="194368851" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/74a819224d420902dc5fda8297d2b8835b404a9c5d829a6983266c527f7a5753/PSD-copy-2-1.jpg" /&#62;


	&#60;img width="3835" height="2561" width_o="3835" height_o="2561" data-src="https://freight.cargo.site/t/original/i/81d247e5662c406629d7c37d517b1ddb4a484dea6e4f7144723d934c337e208d/tape-2.jpg" data-mid="194368832" border="0"  src="https://freight.cargo.site/w/1000/i/81d247e5662c406629d7c37d517b1ddb4a484dea6e4f7144723d934c337e208d/tape-2.jpg" /&#62;&#60;img width="3835" height="2637" width_o="3835" height_o="2637" data-src="https://freight.cargo.site/t/original/i/fe8cb77f4a3108165d127afb8ef65c6b35f276cc4bd4ef5fc6487a2a8eb86da3/business-card-copy-1.jpg" data-mid="194368826" border="0"  src="https://freight.cargo.site/w/1000/i/fe8cb77f4a3108165d127afb8ef65c6b35f276cc4bd4ef5fc6487a2a8eb86da3/business-card-copy-1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Unscripted Museum</title>
				
		<link>https://xinranzhou.com/Unscripted-Museum</link>

		<pubDate>Wed, 05 Jan 2022 03:55:52 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Unscripted-Museum</guid>

		<description>
	Unscripted Museum












Unscripted Museum is a fictional museum dedicated to Hong Kong film director Wong Kar-Wai. Wong is known for his unique approach to filmmaking, where he often shoots a movie without a finished script. This approach has contributed to the distinct narrative and aesthetic of his films. The museum's identity reflects Wong's unpredictable personality and wild film style, featuring expressive typography, irregular shapes, and saturated colors drawn from his movies.








	
	2021Visual Identity
Motion GraphicsAdvisor&#38;nbsp; 
Andrew Walters
Recognition
Hiiibrand Awards (Brand Identity Category), Finalist


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5221639a9ed930ce291b05a05a6670b91104e7dc5e2cad25923a7bb20fa56055/logomotion2.gif" data-mid="129165350" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5221639a9ed930ce291b05a05a6670b91104e7dc5e2cad25923a7bb20fa56055/logomotion2.gif" /&#62;



	Brand Collaterals︎︎︎



	&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/2836bd6c45db37e9394eee525beeaa1914442b4ff26fa5eab9e215db8a99c2f7/collection-01.png" data-mid="129057547" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2836bd6c45db37e9394eee525beeaa1914442b4ff26fa5eab9e215db8a99c2f7/collection-01.png" /&#62;



	
	Brand Components
Irregular forms
Expressive and Flexible Typography
Film Stills




	

&#60;img width="3126" height="2230" width_o="3126" height_o="2230" data-src="https://freight.cargo.site/t/original/i/3f3e6577a097b98c0ac0bb3c1e8962214e9bf44bf094ef75169d739863767ef9/ticket-15.png" data-mid="129155851" border="0"  src="https://freight.cargo.site/w/1000/i/3f3e6577a097b98c0ac0bb3c1e8962214e9bf44bf094ef75169d739863767ef9/ticket-15.png" /&#62;


	
&#60;img width="3125" height="2230" width_o="3125" height_o="2230" data-src="https://freight.cargo.site/t/original/i/fa3129ba43e0c992a040ac8ee4c3dc975811d3f143c17764ac2f2d717995f39b/business-card-03.png" data-mid="129057837" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fa3129ba43e0c992a040ac8ee4c3dc975811d3f143c17764ac2f2d717995f39b/business-card-03.png" /&#62;

	
&#60;img width="4000" height="2990" width_o="4000" height_o="2990" data-src="https://freight.cargo.site/t/original/i/a44c54b7bbfd88002f3355a1f95f33eee15e0e892d1be299774028bfb6d83a49/wall.jpg" data-mid="129170894" border="0"  src="https://freight.cargo.site/w/1000/i/a44c54b7bbfd88002f3355a1f95f33eee15e0e892d1be299774028bfb6d83a49/wall.jpg" /&#62;&#60;img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/283fea39972c579b7fddde8c3a12dd23cd62f842455b08144971723e1e75647c/banner-01.jpg" data-mid="129156243" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/283fea39972c579b7fddde8c3a12dd23cd62f842455b08144971723e1e75647c/banner-01.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c40ca9b34c10640526bf53caff2b2edc513ba90fe49652c1d4d2ec450366a1c2/poster-mockup-01.png" data-mid="129058950" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c40ca9b34c10640526bf53caff2b2edc513ba90fe49652c1d4d2ec450366a1c2/poster-mockup-01.png" /&#62;



	&#60;img width="1546" height="1218" width_o="1546" height_o="1218" data-src="https://freight.cargo.site/t/original/i/b19ed2f010e975e413702bc16f6c9d529796071fb30e52ea60a3d8c00513b1fa/-16.png" data-mid="129172164" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/b19ed2f010e975e413702bc16f6c9d529796071fb30e52ea60a3d8c00513b1fa/-16.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0f929e31cef13cb92f2f979bbce0fcaae6aebafbcb8fba18589f3b44702b8f2/Beyond-prediction.gif" data-mid="129180570" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c0f929e31cef13cb92f2f979bbce0fcaae6aebafbcb8fba18589f3b44702b8f2/Beyond-prediction.gif" /&#62;



	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/426927e20b33f0029a177211e05a1c8a6dbfd072eefbb1de0eb85188eb3025d5/Beyond-expectation.gif" data-mid="129180571" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/426927e20b33f0029a177211e05a1c8a6dbfd072eefbb1de0eb85188eb3025d5/Beyond-expectation.gif" /&#62;
	&#60;img width="1546" height="1218" width_o="1546" height_o="1218" data-src="https://freight.cargo.site/t/original/i/960020357cb19cb0a950f68d17ff22de901e22d9c911bbdbb5de1ea9f9258018/2-16.png" data-mid="129172818" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/960020357cb19cb0a950f68d17ff22de901e22d9c911bbdbb5de1ea9f9258018/2-16.png" /&#62;

Gift Shop Items︎︎︎


	&#60;img width="3000" height="2500" width_o="3000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/8505301d51252d7f94b9d4868648eb00b759d6c947ce153863669bfcd2436e8a/box2.jpg" data-mid="129057548" border="0"  src="https://freight.cargo.site/w/1000/i/8505301d51252d7f94b9d4868648eb00b759d6c947ce153863669bfcd2436e8a/box2.jpg" /&#62;&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/43bfcf3fca6f3dbda73ddcc51620fa7fc339ece0d0ae4c96ca25418cda3a78dc/retro-camera-rolls-mockup-top-view.jpg" data-mid="129057645" border="0"  src="https://freight.cargo.site/w/1000/i/43bfcf3fca6f3dbda73ddcc51620fa7fc339ece0d0ae4c96ca25418cda3a78dc/retro-camera-rolls-mockup-top-view.jpg" /&#62;

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Instagram Post︎︎︎


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Brand Guideline&#38;nbsp;︎︎︎


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</description>
		
	</item>
		
		
	<item>
		<title>Tone in Tongue</title>
				
		<link>https://xinranzhou.com/Tone-in-Tongue-1</link>

		<pubDate>Thu, 11 Sep 2025 21:25:42 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Tone-in-Tongue-1</guid>

		<description>
	
	
	

	Tone in TongueTone in Tongue is a traveling exhibition exploring contemporary East Asian graphic design development in the past decades. Featuring 50 international designers and over 100 publications, the show examines how shared language and cultural histories shape visual expression across the region. Organized into four interconnected sections—including commissioned posters, open call works, independent publications, and a magazine tour—the exhibition presents both emerging and established voices.

As exhibition designer for the show at Maryland Institute College of Art, I developed the spatial layout and visual framework, translating the curatorial concept into a cohesive and accessible gallery experience.

	
	2025
Exhibition Design
Parterner with

Radical Character
TeamCuration by Radical CharacterExhibition Design by Shuang Wu &#38;amp;&#38;nbsp;Xinran Zhou
Photography by Valentina Soto-Ruiz &#38;amp;&#38;nbsp;Xinran Zhou
Exhibition Info
Bronze Gallery,&#38;nbsp;Brown CenterOctober 20–November 14




	&#60;img width="5800" height="3867" width_o="5800" height_o="3867" data-src="https://freight.cargo.site/t/original/i/71707c550d7554f3f25654be3848910f0dae3131019ed3fae357789414d7894a/DSC05473.jpg" data-mid="244431974" border="0"  src="https://freight.cargo.site/w/1000/i/71707c550d7554f3f25654be3848910f0dae3131019ed3fae357789414d7894a/DSC05473.jpg" /&#62;&#60;img width="5898" height="3932" width_o="5898" height_o="3932" data-src="https://freight.cargo.site/t/original/i/4ef30724d48e99194a5f49c4ce3bc24c6c985c2057d8dcc13e3cd43f234c3848/DSC05482.jpg" data-mid="244432013" border="0"  src="https://freight.cargo.site/w/1000/i/4ef30724d48e99194a5f49c4ce3bc24c6c985c2057d8dcc13e3cd43f234c3848/DSC05482.jpg" /&#62;

	&#60;img width="4745" height="3163" width_o="4745" height_o="3163" data-src="https://freight.cargo.site/t/original/i/0159d4bcfaae22cc3a8054c13784cc67a4b3d48d4b617285bc4bbfd0be17d099/DSC00395-11.20.49-PM.jpg" data-mid="245518441" border="0"  src="https://freight.cargo.site/w/1000/i/0159d4bcfaae22cc3a8054c13784cc67a4b3d48d4b617285bc4bbfd0be17d099/DSC00395-11.20.49-PM.jpg" /&#62;
	&#60;img width="4927" height="3285" width_o="4927" height_o="3285" data-src="https://freight.cargo.site/t/original/i/1751e486e8ff3210bebcf45f8e9d6ff67edc2e76d6f5421016c36dc6c0d4f1e8/DSC00474-Edit.jpg" data-mid="245518444" border="0"  src="https://freight.cargo.site/w/1000/i/1751e486e8ff3210bebcf45f8e9d6ff67edc2e76d6f5421016c36dc6c0d4f1e8/DSC00474-Edit.jpg" /&#62;


	&#60;img width="5475" height="3652" width_o="5475" height_o="3652" data-src="https://freight.cargo.site/t/original/i/df7b54ca7c7baa874cf65cb22421cd1f2fd198ab31c7953773eeedb341ba0d74/DSC00470.jpg" data-mid="244432145" border="0"  src="https://freight.cargo.site/w/1000/i/df7b54ca7c7baa874cf65cb22421cd1f2fd198ab31c7953773eeedb341ba0d74/DSC00470.jpg" /&#62;Commissioned riso posters by 20 international studios



	&#60;img width="3673" height="5509" width_o="3673" height_o="5509" data-src="https://freight.cargo.site/t/original/i/2fda26a2da67169b967afe8da2457ef0deef0471772a606800500885c285e7d7/DSC05457.jpg" data-mid="244431976" border="0"  src="https://freight.cargo.site/w/1000/i/2fda26a2da67169b967afe8da2457ef0deef0471772a606800500885c285e7d7/DSC05457.jpg" /&#62;
	&#60;img width="3309" height="4961" width_o="3309" height_o="4961" data-src="https://freight.cargo.site/t/original/i/96352b4bc211368d24bf9b173a8e81e5db69307e5d986710f91091122fcb270a/DSC00169.jpg" data-mid="245518445" border="0"  src="https://freight.cargo.site/w/1000/i/96352b4bc211368d24bf9b173a8e81e5db69307e5d986710f91091122fcb270a/DSC00169.jpg" /&#62;

	&#60;img width="5475" height="3652" width_o="5475" height_o="3652" data-src="https://freight.cargo.site/t/original/i/db6c3b5fd86edebc36963bc5ac6be1dd1b9afdf739397436afae05c2295ae3fe/DSC00389.jpg" data-mid="245518446" border="0"  src="https://freight.cargo.site/w/1000/i/db6c3b5fd86edebc36963bc5ac6be1dd1b9afdf739397436afae05c2295ae3fe/DSC00389.jpg" /&#62;Contributions from 30 emerging practitioners selected through an open call



	&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0e49d4b6801e1a8733dbdd5555f0391c049c83ea54c5faaf025f1c4d92da19a0/DSC05506.jpg" data-mid="244431975" border="0"  src="https://freight.cargo.site/w/1000/i/0e49d4b6801e1a8733dbdd5555f0391c049c83ea54c5faaf025f1c4d92da19a0/DSC05506.jpg" /&#62;
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		<title>With No Orbit</title>
				
		<link>https://xinranzhou.com/With-No-Orbit</link>

		<pubDate>Sun, 13 Mar 2022 06:12:53 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/With-No-Orbit</guid>

		<description>
	With No Orbit

RCA Photography MA ‘23 Publication&#38;nbsp;This publication brings together a collection of diverse creations and statements by students from the RCA Photography MA program '23. Titled "With No Orbit," this presentation intentionally takes a freeform archival approach, breaking away from traditional hierarchies and sequences in the content. This design allows readers to naturally engage with any student's work.

Strategically placed graphic circles act as openings, representing where an unseen thread passes through. This thread signifies the hidden connections among the cohort, forming an invisible network of engagement.




	
	2023Publication
RoleArt DirectionLead Designer

*Image and text credits within this work belong to RCA Photography MA '23


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	&#60;img width="2124" height="2124" width_o="2124" height_o="2124" data-src="https://freight.cargo.site/t/original/i/ad0639af57a95c5ae6da65d6daf66113f9e95993edff8af20a0980f5daf04381/cover-shadow-crop-2.png" data-mid="189885161" border="0"  src="https://freight.cargo.site/w/1000/i/ad0639af57a95c5ae6da65d6daf66113f9e95993edff8af20a0980f5daf04381/cover-shadow-crop-2.png" /&#62;


Publication Lanuching Day


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e4cd1c207126243e239a661d061ade4ec27285cdd65f392fac5c5494421e574/_MG_8428.jpg" data-mid="187263249" border="0"  src="https://freight.cargo.site/w/1000/i/0e4cd1c207126243e239a661d061ade4ec27285cdd65f392fac5c5494421e574/_MG_8428.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/412283f2636c22a54850671aeb7196c06248f7d0c49dba26b3a43409a88e6f66/Frame-8.png" data-mid="187263245" border="0"  src="https://freight.cargo.site/w/1000/i/412283f2636c22a54850671aeb7196c06248f7d0c49dba26b3a43409a88e6f66/Frame-8.png" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f7e8990dea73587f7d5c06183b13103a66107084459571cffabe1e51e49dafd3/Frame-7.png" data-mid="187433434" border="0"  src="https://freight.cargo.site/w/1000/i/f7e8990dea73587f7d5c06183b13103a66107084459571cffabe1e51e49dafd3/Frame-7.png" /&#62;

	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/62e66dee5a1d4ecda9d2f998e89e93e982ddd46ad885f5be7bff53fb0443dd9b/_MG_8424-2.jpg" data-mid="187263251" border="0"  src="https://freight.cargo.site/w/1000/i/62e66dee5a1d4ecda9d2f998e89e93e982ddd46ad885f5be7bff53fb0443dd9b/_MG_8424-2.jpg" /&#62;
	

	
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	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/84bc769fac33d164a79fc6f360fd20af9c4ad35108e9087929c8f144c10dc1d2/_MG_8421.jpg" data-mid="187263247" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/84bc769fac33d164a79fc6f360fd20af9c4ad35108e9087929c8f144c10dc1d2/_MG_8421.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Harvard Graduate School of Education Website</title>
				
		<link>https://xinranzhou.com/Harvard-Graduate-School-of-Education-Website</link>

		<pubDate>Mon, 07 Aug 2023 16:18:28 +0000</pubDate>

		<dc:creator>Xinran Zhou</dc:creator>

		<guid isPermaLink="true">https://xinranzhou.com/Harvard-Graduate-School-of-Education-Website</guid>

		<description>
	Harvard Graduate School of Education Website Redesign ︎︎︎




	
	2022-2023Website Redesign

RoleUI Designer



&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/38f8ea0f95d8442b25d15e6dd7614f02c1c1fc33f2e1ec7b6f48f15a83d9df1d/HGSE-thumbnail.png" data-mid="187263220" border="0"  src="https://freight.cargo.site/w/1000/i/38f8ea0f95d8442b25d15e6dd7614f02c1c1fc33f2e1ec7b6f48f15a83d9df1d/HGSE-thumbnail.png" /&#62;


	
	

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