Princeton University Art Museum
Website Redesign

The Princeton University Art Museum (PUAM) partnered with Bluecadet to create a digital experience as bold, inclusive, and forward-looking as its new building. The website needed to reflect the museum’s bold design and architectural ambition while also serving a diverse and intellectually curious community of students, scholars, and the public. Our goal was to design a site that matches the spirit of the new museum: open, connective, and built for engagement.

2025
UI/UX, Website

Client
Princeton University Art Museum

Team
Troy Lachance, Creative Director
Nina Callaway, Lead Strategist
Xinran Zhou, Designer

Website Link︎︎︎

Our Studio Poster Series

This poster series embodies the essence of Our Studio: ‘From void to being, we create.’ 

Inspired by the unique structure of Hanzi characters– we view the square format as the bone, and the square block as the skin, creating a visual language that encapsulates possibilities and dynamic balance. We transform the Hanzi characters into shapes, reimagining a series of two-character words— “our creation, our shape, our voice, our generation, our pathway — into distinctive glyphs as the focal point in the posters.

2023
Poster, Typography

Team
Xinran Zhou, Art director & Designer
Shuang Wu, Art director & Designer
Yanjie Chen, Designer

Recogonition
Communication Arts 2024, Typography Winner︎︎︎
International Design Awards, Bronze Winner︎︎︎

Refresh

Repackaging for Refresh steam eye masks series. The previous packaging with a solid dark color failed to convey the rejuvenating effects of the product. The new packaging, however, uses a steamy gradient and floating typography to create a vivid visual analogy of the soothing and heating sensation of the masks. This design effectively captures the soft and relaxing experience of using the product, providing a more engaging and interesting representation of the Refresh steam eye masks.

2022
Visual Identity
Packaging

Advisor 
Jennifer Cole Phillips

With No Orbit

RCA Photography MA ‘23 Publication 

This publication brings together a collection of diverse creations and statements by students from the RCA Photography MA program '23. Titled "With No Orbit," this presentation intentionally takes a freeform archival approach, breaking away from traditional hierarchies and sequences in the content. This design allows readers to naturally engage with any student's work.

Strategically placed graphic circles act as openings, representing where an unseen thread passes through. This thread signifies the hidden connections among the cohort, forming an invisible network of engagement.

2023
Publication

Role
Art Direction
Designer

* Image and text credits within this work belong to RCA Photography MA '23

The Next Wave Festival 

This program for The Next Wave Festival, a signature production of The Brooklyn Academy of Music (BAM), features a multi-tiered typographic hierarchy, using nuanced signals of separation to direct the reader through the content. Historic black & white photographs, juxtaposed with leading edge event imagery, denote the past and present while celebrating BAM’s long legacy of artistic and cultural contribution.

2020
Publication Design
Typography

Advisor 
Jennifer Cole Phillips

Recognition
Indigo Design Awards 2022, Gold Winner︎︎︎
STA 100 2021, Winner︎︎︎
AIGA Flux Competition 2021, Winner︎︎︎

Challenge
Design a brochure for Next Wave Festival 2021 to help audiences learn about the event and the organization.

Solution
The main building of BAM is a classic theatre with a history of over 100 years, which forms an intriguing contrast with avant-garde and experimental shows that happen in it. The brochure captures the contrast by juxtaposing monochrome historical images and the performance still in fresh colors.

The up corner of the page is cut out to create a moment that coordinates the past and the present of BAM. The idea of cut-out corner and layering is also applied to cover design.