With No Orbit


RCA Photography MA ‘23 Publication 

This publication brings together a collection of diverse creations and statements by students from the RCA Photography MA program '23. Titled "With No Orbit," this presentation intentionally takes a freeform archival approach, breaking away from traditional hierarchies and sequences in the content. This design allows readers to naturally engage with any student's work.

Strategically placed graphic circles act as openings, representing where an unseen thread passes through. This thread signifies the hidden connections among the cohort, forming an invisible network of engagement.



2023
Publication

Role
Art Direction
Designer

* Image and text credits within this work belong to RCA Photography MA '23



Publication Lanuching Day















Refresh


Repackaging for Refresh steam eye masks series. The previous packaging with a solid dark color failed to convey the rejuvenating effects of the product. The new packaging, however, uses a steamy gradient and floating typography to create a vivid visual analogy of the soothing and heating sensation of the masks. This design effectively captures the soft and relaxing experience of using the product, providing a more engaging and interesting representation of the Refresh steam eye masks.

2022
Visual Identity
Packaging

Advisor
 
Jennifer Cole Phillips












3D Sketchbook


C4D exercises that explore 3D motion, lighting and materials.


2022
3D Modeling & Motion

Advisor
 
Kiel Danger Mutschelknaus



Domino B



Emotive Bubble – Joy

Emotive Bubble –  Remorse


Outpost 

Rebrand


By blending the convenience of co-working and co-living with the excitement of cultural exploration, Outpost provides a truly exceptional experience for remote workers. This lifestyle encourages cultural adventures, interpersonal connections, and self-exploration. The visual identity, inspired by pins on a map, conveys the idea of unfolding new possibilities in life with Outpost.
2022
Visual Identity
Web Design

Advisor
 
Jennifer Cole Phillips



The adventure with Outpost is an insipring point in your life that is worth marking.
New possibilities unfold here.


The dot in the place of O indicates a critical stop on one’s life journey. It is applied to multiple brand keywords with a letter O to reinforce the concept.






Unscripted Museum


Unscripted Museum is a fictional museum dedicated to Hong Kong film director Wong Kar-Wai. Wong is known for his unique approach to filmmaking, where he often shoots a movie without a finished script. This approach has contributed to the distinct narrative and aesthetic of his films. The museum's identity reflects Wong's unpredictable personality and wild film style, featuring expressive typography, irregular shapes, and saturated colors drawn from his movies.


2021
Visual Identity
Motion Graphics

Advisor 
Andrew Walters

Recognition
Hiiibrand Awards (Brand Identity Category), Finalist





Brand Collaterals︎︎︎


Brand Components
Irregular forms
Expressive and Flexible Typography
Film Stills


















Gift Shop Items︎︎︎



Instagram Post︎︎︎





Brand Guideline ︎︎︎



© Xinran Zhou
Email: xinxinran.1998@gmail.com