Unscripted Museum


Unscripted Museum is a fictional museum dedicated to Hong Kong film director Wong Kar-Wai. Wong is known for his unique approach to filmmaking, where he often shoots a movie without a finished script. This approach has contributed to the distinct narrative and aesthetic of his films. The museum's identity reflects Wong's unpredictable personality and wild film style, featuring expressive typography, irregular shapes, and saturated colors drawn from his movies.


2021
Visual Identity
Motion Graphics

Advisor 
Andrew Walters

Recognition
Hiiibrand Awards (Brand Identity Category), Finalist





Brand Collaterals︎︎︎


Brand Components
Irregular forms
Expressive and Flexible Typography
Film Stills


















Gift Shop Items︎︎︎



Instagram Post︎︎︎





Brand Guideline ︎︎︎



© Xinran Zhou
xinxinran.1998@gmail.com