Unscripted Museum
Unscripted Museum is a fictional museum dedicated to Hong Kong film director Wong Kar-Wai. Wong is known for his unique approach to filmmaking, where he often shoots a movie without a finished script. This approach has contributed to the distinct narrative and aesthetic of his films. The museum's identity reflects Wong's unpredictable personality and wild film style, featuring expressive typography, irregular shapes, and saturated colors drawn from his movies.
2021
Visual Identity
Motion Graphics
Advisor
Andrew Walters
Recognition
Hiiibrand Awards (Brand Identity Category), Finalist
Visual Identity
Motion Graphics
Advisor
Andrew Walters
Recognition
Hiiibrand Awards (Brand Identity Category), Finalist
Brand Collaterals︎︎︎
Brand Components
Irregular forms
Expressive and Flexible Typography
Film Stills
Irregular forms
Expressive and Flexible Typography
Film Stills
Gift Shop Items︎︎︎
Instagram Post︎︎︎
Brand Guideline ︎︎︎