Unscripted Museum

Unscripted Museum is a fictional museum dedicated to Hong Kong film director Wong Kar-Wai. Wong is known for his unique approach to filmmaking, where he often shoots a movie without a finished script. This approach has contributed to the distinct narrative and aesthetic of his films. The museum's identity reflects Wong's unpredictable personality and wild film style, featuring expressive typography, irregular shapes, and saturated colors drawn from his movies.

Visual Identity
Motion Graphics

Andrew Walters

Hiiibrand Awards (Brand Identity Category), Finalist

Brand Collaterals︎︎︎

Brand Components
Irregular forms
Expressive and Flexible Typography
Film Stills

Gift Shop Items︎︎︎

Instagram Post︎︎︎

Brand Guideline ︎︎︎

© Xinran Zhou