Repackaging for Refresh steam eye masks series. The previous packaging with a solid dark color failed to convey the rejuvenating effects of the product. The new packaging, however, uses a steamy gradient and floating typography to create a vivid visual analogy of the soothing and heating sensation of the masks. This design effectively captures the soft and relaxing experience of using the product, providing a more engaging and interesting representation of the Refresh steam eye masks.

Visual Identity

Jennifer Cole Phillips

© Xinran Zhou