Crooch is a cereal brand targeting Gen-Z consumers with a primary focus on a healthy diet and fun adventure in both taste and visual.

The branding emphasises the joyful crunchiness of grain and the clarity of nutrition information. The geometrical cereal shapes in vibrant colors form a modern and energetic brand system that caters to younger customers. The package design actively responds to customers’ concerns about ingredients by presenting the primary nutrition facts on the top of the package.
Visual Identity
UI Design

Minsun Eo

Brand Guide ︎︎︎

Package ︎︎︎

Website & App︎︎︎

© Xinran Zhou